Sales & jobs
Lead
Lead
A potential customer who’s shown interest but hasn’t booked yet — from a call, a website form, or your booking page. Leads live in one list so nothing slips through the cracks.
Quote (Estimate)
Quote (Estimate)
A price you send a customer before the work. If they accept, you turn it into an order.
Order
Order
A live job — the work your team actually does, tracks, documents, and gets paid for.
Order status
Order status
Where a job is in its life: pending, in progress, ready, completed, and so on.
Customer Portal
Customer Portal
A single screen showing everything about one customer — their vehicles, memberships, and job history.
Pricing & money
Service
Service
Something you sell — like “Full Interior Detail” — with a base price and (optionally) an estimated duration.
Body type
Body type
A vehicle category (sedan, SUV, truck) that can adjust pricing, because a big truck takes more work than a small sedan.
Surcharge
Surcharge
An extra percentage added to an eligible service’s price based on the vehicle’s body type.
COGS (Cost of Goods Sold)
COGS (Cost of Goods Sold)
What a job cost you to deliver — supplies used and any outside (vendor) costs. Revenue minus COGS is closer to your real profit.
Tip
Tip
An extra amount a customer adds on top of the job price. Tracked separately from the service total.
Membership
Membership
A recurring plan a customer pays for on a schedule (monthly, for example) in exchange for included services — your recurring revenue.
Payments
Stripe
Stripe
The payment processor that handles all card transactions. Card numbers go to Stripe, never to our servers.
Tap to Pay
Tap to Pay
Taking a contactless card or phone payment by tapping it to a supported iPhone — no extra hardware.
Payment link
Payment link
A secure web link you send a customer so they can pay from their own phone or computer.
Token
Token
A safe stand-in for a real card. It lets the CRM show a payment as paid without ever holding the actual card number.
Marketing & growth
Lead source
Lead source
Where a lead came from — Google, Instagram, a referral, your website.
Attribution
Attribution
Connecting a booking back to the marketing that created it, so you know which channels actually make money.
UTM
UTM
Small tags added to a web link that record which campaign or ad sent a visitor to you.
Online Booking
Online Booking
The shared booking rules, services, availability, and submission behavior used by the hosted page and Native Website Booking.
Native Website Booking
Native Website Booking
The shared CRM booking experience rendered directly inside an approved business website and styled by that website.
Website Integration
Website Integration
The Settings area that contains Website Forms, WooCommerce, Hosted Booking Page, and Native Website Booking.
Booking & scheduling
Scheduling model
Scheduling model
The way booking capacity is calculated: one shared business limit, available team members, or a combination of staff and physical resources.
Business Hours
Business Hours
The weekly hours when customers can book services through Online Booking or AI booking. They do not control when the AI Voice Assistant answers calls.
Slot increment
Slot increment
How often a possible appointment start time appears. It is separate from the amount of time a service takes.
Selection hold
Selection hold
A short temporary reservation while a customer completes the booking form. The final submission checks availability again.
Resource
Resource
A person or physical requirement that can limit availability, such as a staff member, detailing bay, mobile crew, or shared capacity pool.
Date exception
Date exception
A one-day closure or special schedule for the whole business or one resource.
Accounts & access
Role
Role
A team member’s level of access: Owner, Admin, Manager, or Technician.
Permission
Permission
A specific thing someone can do — view, create, edit, or delete — in a specific area of the app.
Seat
Seat
One staff account. Your plan includes a set number of seats.
Entitlement / Module
Entitlement / Module
A feature or feature-area your plan unlocks (like the AI assistant or online booking).
Two-factor authentication (2FA)
Two-factor authentication (2FA)
An optional second step at login — a code from your phone — for stronger account security.
Automation
AI Voice Assistant
AI Voice Assistant
An optional AI Voice Assistant that answers inbound calls, answers common questions, checks shared availability, and performs the actions you enable.
Opt-out (STOP)
Opt-out (STOP)
A customer’s choice to stop receiving texts, usually by replying STOP. You must honor it.
Vendor
Vendor
An outside business you pay — a subcontractor or supplier — whose cost you can tie to a job.
FAQ
Quick answers to common questions.
How it all fits together
See how these pieces connect.